CEP Login

Why Certification Is Important: Ann Rossbach, Certified Educational Planner

Friday, July 26, 2019

During a phone call with a father and potential client this week, I was surprised to hear that he felt I had a “brand.”  In thinking about this over the past few days, I have reflected on how I have built that expertise and – just as importantly – how and why I have an obligation to sustain it.

Once I started practicing as an independent educational consultant (IEC), I wanted to align myself with others who sought to be informed and who were willing to stand up and stand out as experts in our field. After joining a membership organization, I quickly realized that many of my professional colleagues had sought credentialing from AICEP. It wasn’t long before I was working toward that goal.

As IECs we have choices to align ourselves with professional organizations that support our work. AICEP requires that its members continue to enhance our education and document our contributions to our profession. And so, as our profession comes under scrutiny by families, institutions and legislators, I feel secure in knowing that as a Certified Educational Planner I am among a cohort that values the time and energy it takes to be an expert in the field of educational consulting. I find my resources for education and relevant experiences through other associations, but it is AICEP that actually requires me to document continuing education.

Now . . . . that brand. Many parents have raised questions – and an eyebrow – about the value of our work following the recent admissions scandal. Recently I have been asked if our work is necessary or “worth it.”  I’m not sure of all that may be included in the definition of my brand (according to this father’s opinion), but I am certain that my ethical approach and willingness to work towards a goal of life-long learning, along with the desire to share my expertise and the fulfillment of staying abreast of an ever-shifting admissions landscape is part of it.  And so is being associated with AICEP.

Ann Rossbach, M. A.
Certified Educational Planner
Professional Member and former President, IECA
Member: NACAC, NJACAC, SACAC, & Learning Disabilities Association (LDA)



AICEP is a 501(c)(3) non-profit organization
AICEP
1538 Adams Street
Denver, CO 80206
email: info@aicep.org
CEP Login
Except as otherwise noted, the entire content and design of this website is Copyright © 2015, All Rights Reserved, by Frisco Websites/Short Story Marketing and its client who manages and updates this website (www.aicep.org), and is subject to the terms of the Digital Millennium Copyright Act of 1998 and other laws, as well as by the terms at http://www.friscowebsites.com/terms.html. Some images on this website are used with permission of their owners, and are licensed under a Creative Commons license. These images have been resized and cropped for suitable placement. See the image information for attribution. "Online Business Partner" and "Websites Under Your Control" are federally-registered trademarks of Frisco Websites/Short Story Marketing. ×